Jassim Al Bastaki is the founder and director general of Cafe2go. His idea to setup and organically grow a cafe business specializing in coffee with camel milk along with snacks with camel meat was born of his passion to champion Emirati food and culture which appeals to modern lifestyles.
He was the first UAE national to graduate in Hospitality Management from the University of Central Florida, USA. He has 20 years of management experience in the government and private sectors, including property assets, hotels, hospitality and the aviation industry.
Aside from managing Cafe2go and Camellos, he is also currently the Director General of MIDEX Airlines and the owner and CEO of the Moon Hotels management and Consultancy Group (MHMC-Group), a one-stop solution provider in cutting-edge hospitality strategies.